Hi there, amazing unique soul.
I’m so glad you’re here, getting to know me in this way. I’m so grateful that you found me, and you’re here reading this, hearing my story - because it’s one that I know will resonate with you on some level. Thank you. I’m so eager to share with you who I am, and my intention is that you’ll find a piece of who you are in these words.
My name is Jia Ni. I’m a life and business coach who focuses on cultivating the powerful practice of discernment for my clients, teaching entrepreneurs to create a successful & aligned business that is fully authentic to them, and to fully come from their own energy and expression, on every level.
I believe discernment and alignment is the key to us creating businesses and lives we truly do love on every level, in every way — businesses and lives that express the absolutely fascinating uniqueness of each of us as individuals.
Discernment is the act of approaching an idea, a thought, or an experience (past, present, or future), and having the ability, through experience and conscious awareness, to accurately answer, “Is this my energy? Is this something true to me? Is this something I would choose?” It’s actually a powerful intuitive ability, one that requires you to really tune into yourself and know what your energy feels like.
Alignment is feeling 100% at ease and authentic about your decisions and choices - which helps cultivate your confidence, self-worth, and power. It's aligning your mindset, action, and energy to your goals and desired outcome, so when you take strategic action - it really lands.
Discernment = Authenticity
Alignment = Manifestation
My Story on Discernment
(Including the lack of it, and what that did to my business…)
The first time I truly remembered deeply discerned something was when I realised that I didn’t want to continue my studies at vet school. I was studying to be a large animal vet (and as an animal lover - it was my long-awaited childhood dream come true). I was finishing up my practical component at animal farms, where I saw these obese pigs that couldn’t move - just lying there, breathing laboriously - clearly suffering and waiting to be sent off to the abattoir that very week. This wave of shock and immense sadness ran through me and I felt a very clear moment of awareness - and a discernment of my truth: “I don’t want to do this. This is not the life I choose anymore.”
I said goodbye to that clear, certain path, and was in uncertainty for a while. While uncertainty wasn’t comfortable, I had discerned what I didn’t want, and that I was certain about. This intuitive ability of being able to clearly discern my authentic truth turned into an important piece that I would later discover is what my business would be all about (and something that I would teach my clients as a powerful skill in their own lives and businesses).
I decided to follow my passions and that led me to a university degree in Nutrition and a year-long health coaching training program. I soon launched my first group course on living a happy, healthy, abundant life - and I loved every part of creating this program as it came fully from my own energy. It was an amazing experience! I had invested in an online business program to map out how to create it, and I had a supportive coach who helped me to learn how to market this product. My business was doing well, and I was still completing my university studies at the time, so while it wasn’t anything big - it felt huge for me!
Everything finally felt so right despite the uncertainty before, and what I did finally felt so aligned and authentic to me.
As I began to offer my 1:1 coaching services whilst completing my coaching certification, I realised that I would love to be supported along the way in creating my own business, so I sought out business coaches that seemed to have created what I was looking for. It was here that my discernment fell off the map as I was so excited (and admittedly, caught up) by the idea of being able to create a business that finally allowed me to enjoy some of the lifestyle pieces I desired to experience my whole life. I signed up to work with a coach who had created what I thought I wanted, and the process of expanding my business began.
The discernment of my truth eventually came up again: “I don’t want to do this. This does not feel like the life I want. There is something deeper here that I am not getting.”
I thought that my coaches would help me create my own business, but what largely ended up happening was I learnt to create a business in the way they did. Without discerning whether their advice and systems were fully authentic and aligned to me or not, my business expanded as I followed their advice, making a six figure income and even having five figure weeks.
It was only my second year in business, and I was so proud of what I had created... I knew I had overachieved as a 21 year old university student, and I really loved the idea that my business was allowing me the opportunity to travel to places I hadn’t before, and up-level a lot of lifestyle pieces including health and wellness, home, travel and much more… So why didn't it feel good to me?
I felt really defeated and plagued with self-doubt. I had found myself in that same emotional place I was when I quit vet school. Why couldn't I get it right? What was I doing wrong? How could I do better? Then, more questions came pouring in: Did I even want to go to Europe? Or travel 6 times a year? Did I truly want to fly business class? If yes, why?
These questions were left niggling in the background as I was toiling away (pushing, striving, working hard) in my business. I had spent so much money and I did make it back, so I knew the systems I was taught worked. However, at the same time I felt something was very off.
My business didn’t feel like me, and this success certainly didn’t feel like true success.
When we buy into other people’s business models, systems. and/or beliefs ... we can make money, but we end up with their business, not ours. And what I found out the hard (and expensive!) way, was that a business that wasn’t mine didn’t feel like true success, even if I was able to make a lot of money.
By the end of 2015, I had decided I was done. I was prepared to scrap my business if it didn’t feel like what I set out to do. I decided that I was going to make my business feel good to me, come 100% my own energy, and be an experience of powerful discernment & alignment, or I was done with it.
My heart was done with the pain of feeling like I wasn’t unique in the value I could offer, when I knew I was. Having the lifestyle pieces without running a business from the energy of being fully aligned was not a good enough reason for me to continue the business. At the same time, I loved my work as a coach and my clients were getting incredible results and kept renewing to work with me. It was a year full of questioning and deep diving, but I knew that it was essential that I kept asking these questions and do the inner work to strip back to my core WHY, in order to keep showing up fully and authentically in my business.
What happened after that?
Well closing that year, I paid my largest tax bill ever. Which meant that year I made a huge profit in my business, fully enjoyed by me with a luxury three week vacation with my love that felt like it was completely my choice and my energy, as well as making financial decisions that felt authentic to me. It was such a good year in business, in all ways - income, profit, generosity, and most of all, the easeful way I felt.
I built my business in my own way, made decisions about my money in the way that felt aligned to me, and always had this one core of checking in with myself, this piece of discernment, and was able to do everything authentically to me - whether that was hiring the right coaches or choosing to purchase organic groceries. I was making decisions that were aligned to me, and because of this my business and life took off as a result.
And this time, it felt good!
No more one size fits all rules, no more what you 'must' do to create business success.
I Believe In...
What I Value
I am truly, genuinely fascinated by the uniqueness of each individual. I love how different we all are, and what really lights me up is when people create something that is so uniquely them, even if it’s totally different from what I would ever do. I believe in going for what is uniquely you, and living authentically in accordance to your own truth.
I believe that we all came here to be unique and choose what’s right for us, and that there truly is no one right way to live, no one right way to do things! Just the right way for you, and the practice of discerning what that is.
I believe that there is no one size fits all solution in business (or anything for that matter! Relationships, marriage, food, etc.); that every single entrepreneur came here to create a business that is 100% unique and aligned to them, because it comes from their own energy.
I believe in questioning why we do things the way we do, writing our own 'rules', and encouraging and empowering each other to do this (life their own way).
I believe there is no shortage of success, and that is because we are all unique and with discernment we can create an abundance of everything on this planet.
I believe that when we all come to learn exactly how to discern what’s right for us, our lives get Easeful. We alleviate the world’s suffering as we each give ourselves permission to do things our way, and allow others to do things their way.
I believe in your values and what you believe in to be an important part of what makes you unique, and I’m here to help you claim and create that in both life and business.
What This Means for You...
(And what you can expect when we work together & when you're in my community.)
I’m here to help you create your business — not mine, not anyone else’s.
A business and life that looks and feels like you on every level, that includes all the lifestyle pieces that are authentic to you... And yes, it’s possible for you to enjoy every single desire you want while creating your business done in your way, whether that’s flying around the world in style, or building a cozy love-nest with your partner, or hanging out on the beach while you do discovery calls with your clients.
It all starts with discerning what YOU desire — and then doing the 'work' to align to that experience.
Up Close & Personal
What I’ve discerned for me in my own life
Living by the sea... A vision that came to me in 2012, when I took myself through a process around creating a vision for my dream life. I started with a blank paper, and after an afternoon of dreaming, knew that I was to live by the sea in a light-filled home with my love and our dog. (A surprising vision, given I grew up in the concrete jungles of Kuala Lumpur and always considered myself a city girl then... The dog I knew was meant for as an animal lover, hehe!) Over the years I have grown to fall in love with ocean swims, afternoons spent on the beach, and the sea breeze in my hair! Fast forward till 2017 - and we just purchased our dream home by the beach here in Sydney, and will be moving in mid-2018!
Quality over Quantity... Choosing to be mindful about what I have and hold in my life - from 'stuff' including clothing and homewares to relationships to purchases and investments. I'm committed to being surrounded by only what sparks joy and adds value, and also to vote with my dollars (and investing my money in the way I desire to see the world grow).
A commitment to growth and mastery in my life & business. Since graduating from university with my degree in Nutrition, completing two year-long coaching training programmes (while also at said university!), training and mentoring with some of the leaders in the industry, and undertaking workshops, trainings and programs to further develop myself professionally and personally ... I love growth and mastery, and I believe that we are always in discovery and mastery of different areas of our lives.
A creative & spiritual life... I never considered myself a creative (I wasn't any good at Art in school) until a couple years ago when my love mentioned it casually in passing. I love photography (and you'll find collections of my photos on the blog!), healthy cooking (being creative in the kitchen!), and recently learning more about caring for plants... I believe we are ALL creative in our own ways! I also believe in living with intention, creating by intention, and the importance of spirituality and a spiritual practice/presence/connection in our lives. I believe we all experience spirituality in our own unique way, and spending time in nature, meditation, journalling, keeping the faith and always looking for the best in every situation, and practicing presence are some of the ways I experience my connection with Spirit.
Choosing to turn down the knob on travel... After a very epic 1.5 years of traveling (six international destinations, 3 months of travel!), I learnt that I was ready to nest at home, here in Sydney. Right now, there is nothing that makes me happier than staying at our beautiful home in Sydney with my love! That said, we still love our annual Escape the Winter trips in July - when it's the coldest here in Australia!
Prioritising health... I truly believe that health is the foundation of a happy and fulfilling life. My mum always said to us growing up, 'When you're well, you take your health for-granted as you focus on making your goals a reality. But when you're sick, all you can think of or want is to get better'. I believe that it is our responsibility to do what we require to stay healthy (reduce our stress and eat well) so that we can live our best life. I love taking my evenings to prepare healthy and delicious cooking for my family and I (that's my inner nutritionist!). A foodie at heart (that's the Malaysian in me), my weekends are often filled with meal preps and delicious cooking!
R E S T ... After experiencing burnout, exhaustion, and adrenal fatigue earlier in my business, today I have learnt to listen to my body and incorporate rest in my everyday. I've swapped working late on evenings to spending time with my loved ones, my 7 day work weeks to working 3-4 days a week and spending the weekend rejuvenating (spending time in nature, with animals, or just napping and relaxing with a good book and no planned schedule)!
Looking for More?
I work with heart-centred, creative entrepreneurs with big visions to discern clearly what the most authentic expression of their business is, and help them work to align to that vision, covering everything from business models, pricing, packaging, messaging, lifestyle upgrades, and yes - pay days too!
I’ve experienced and witnessed many times the power of coaching, and working with me one-on-one is a powerful way to help you achieve your tangible business goals in a way that feels good to you, that comes from your own energy. As a trained coach, I offer a blend of transformational life and business coaching. I weave both the masculine (structural) elements and feminine (mindset, spiritual) pieces in every coaching session, so that each session is deeply supportive, nourishing, and creates forward movement in the most joyful of ways.
Discerning whether working with me would be right for you and your business? I love that you’re on it already! You can learn more about working with me in a private 1:1 coaching package here!
I’m so eager to get to know your unique story, and what you desire to create in your business and life. There’s nothing that you can’t create when it’s truly authentic for you, and as a coach, I’m here to support you in creating that in the way that feels easeful to you.